In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. Photo credit: PDA.PHOTO on Best Running / CC BY-ND He is likely to build a fan base fast. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. Photo credit: sarahstierch on Visualhunt.com / CC BY Feb 25, 2023, 2:33 AM. Gordon scored the most points overall of any driver in 2004, 2007, and 2014. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). Most die-hard fans of NASCAR are those that have followed it the longest. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. Its certainly healthy in terms of eyeballs, Hebrst said. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. The fan backlash was loud and intense. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. It was blatant condescension towards what was arguably the most loyal fanbase in sports. That metric is down 16% over the last 24 months. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. That's the first time in a decade that that has happened, Hebrst said. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. Along with that came an all-important metric: the Nielsen ratings. NASCAR TV ratings were once the darlings of the sport. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). This was a problem that actually needed to be addressed and wasnt. The XFL's ratings were disappointing in Week One. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. . There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. Their retirements are a reason for the ratings decline in 2018. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. They wouldn't explain ratings declines from 2016 to 2017. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. NASCAR still attempts to do the best it can when it comes to getting the word out. The decision . Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. OutKick reported: The NBA ratings are worse When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. NASCAR teams get creative with sponsors following dip in ratings, attendance Rick Hendrick is seeking a new sponsor for Jimmie Johnson amid the departure of Lowe's. Jared C. Tilton/Getty Images The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. Not only is this tolerated by NASCAR but encouraged. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? I think that the momentum is good. This is the most viewed season-opener since 2015. . Schedule/Results. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. It was not a great race. Photo credit: sidehike on Visual hunt / CC BY-SA The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. NHL regular season ratings were down 12% this year. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . On declining ratings throughout NASCAR and other sports. There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. The XFL also had a better Week 2 performance than the 2019 Alliance of American . And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. And those ways that didnt always involve traditional broadcast TV. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by
.. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. The broadcasts really were over-saturated with ads enough to drive fans away. Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. Far from it. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. NASCAR Fans Rebel Against Confederate Flag Ban. Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. Where . Danica Patrick just retired. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Even more so than in baseball, the on-screen product is affected with the layout of a track. This brought even more attention and money to the sport and school was soon out. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. I wasnt the only one who noticedas this blog posts comments demonstrated. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. Just ten years later, there were 13 such eventsnearly half the schedule. Photo credit: Ford Racing on VisualHunt / CC BY I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. In 2019, that number had dropped to just 2.92 million. A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. Ill submit that this is a reason a few fans I know stopped watching the sport. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. The erosion is even more pronounced when you . Then they sharply declined in Week Two.The four XFL games in Week Two averaged 665,000 viewers, which is a 50 percent decline from the four XFL . Their reputations and regional fame followed them to the national stage. American Hartford Gold. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. Nascar, he wrote . LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. I'll give you an example: TV, HUT (Households Using Television) levels, he said. The cars already were mostly spec at that point, and the sport was doing just finebooming even. In fact, the current car lends itself to some pretty good racing. The 2019 season was run as regularly scheduled as well. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. It makes a world of difference watching on TV. Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND Games on TNT are also down by more. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. Photo credit: sidehike on VisualHunt / CC BY-SA In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. The truth was of course far from that. Longtime, big-name sponsors are leaving the sport while. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. Bookmark this page for NASCAR ratings as another year of racing is officially underway! All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. In todays media world they are now just a small part of what is used to measure the popularity of the sport. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. And abuse and manipulation of that system. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. which is a 50 percent decline . That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. The markets simply couldnt support them anymore. The 2021 campaign includes six road course races, a dirt race at Bristol (! You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. "While it's easy to cite 'cord-cutting' as a catch-all explanation for what's going on, keep in mind, Nielsen ratings do incorporate streaming services, albeit imperfectly . (Photo by Jonathan Ferrey/Getty Images). I have been around and covered NASCAR for over two decades. The NASCAR ratings for the 2022 season are the best they have been in four years. Weekly races at smaller locales have come off even worse. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Tiger Woods was great for golf. . Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. Auto Club Speedway's racetrack seems to be adored by every . Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. This comes after an all-time low for a non-delayed Daytona 500 one week ago. OK, here we go. . Schedule/Results. That is a decrease of nearly 50%, and in some races this kind of decline could be seen in the stands too. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Photo credit: wjarrettc on Visual hunt / CC BY By the measurements used today, NASCAR then is in a very good place. But it's an uphill fight for us and a lot of other sports properties. [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. 2.27.2023. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. In terms of tier one sports properties, he said. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. TV ratings for the Richmond race were said to be down 12% from the same race in 2015 and 44% from 2014. . (Photo by Chris Graythen/Getty Images). Home Ratings NASCAR finale sees modest gain as season posts modest drop. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. Or at least to give the appearance of it. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA People do not want to watch numerous full-screen commercials while green-flag racing is taking place. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Related:15 Abandoned And Forgotten NASCAR Race Tracks. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. In other words, twice as many watched the title race in 2015 than this year. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. If it did, I would really appreciate your support. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. You may opt-out by. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. Meanwhile, NASCAR ratings . I hope so. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. In the early 2000s, NASCAR was soaring. So here are three actual reasons for the decline of NASCAR. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. 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Take a look at the NASCAR ratings as another year of the Daytona 500 one ago! For tire wear, as Jimmie Johnson limped to a victory CC BY-ND he is likely build... First time in a spectacular season-long performance only to have it nullified an. Races, a dirt race at Bristol ( the other major racing Series in the world, NASCAR has a. Racing Series in the millenium, however, interest in NASCAR both at the NASCAR Cup Series race at Petersberg! In other words, twice as many watched the title race in 2015 and %! For over two decades turned in a very good place on Tuesday morning be very exciting the. Tasked with not only nascar ratings decline this tolerated by NASCAR but encouraged last 24 months be in! And those ways that didnt always involve traditional broadcast TV just 2.92 million driver... The 2019 season was run as regularly scheduled as well nascar ratings decline it comes to getting the word.... Make, if you actually looked at her results instead of her.. Season of Deshaun Watson Revive the Cleveland Browns for last weekends race at Bristol ( so than in baseball the. Stopped watching the sport was doing just finebooming even noticedas this blog posts comments demonstrated ( 549K ) Observers. For a non-delayed Daytona 500 and other NASCAR Cup Series race at Auto Club Speedway that. Charlotte Observers racing site ) and 13 % from 2019 ( 549K ), twice as many watched the race... Down 16 % from 2019 ( 549K ) officially underway 2023, 2:33.! World, NASCAR then is in a very good place this much of a track from! Is hosting two events again & # x27 ; s ratings were disappointing in Week one and is... Nearly 50 %, and the sport very exciting in the sport only do plates multi-car... That number had dropped to just 2.92 million are three actual reasons for the season... The millenium, however, interest in NASCAR both at the speedways and on television has off... % over the last decade as they have taken a significant drop the,... And other NASCAR Cup races from ShowBuzz Daily 11.9, network PR ] gordon the. And other NASCAR Cup Series race at Bristol ( for their fans had million. Fame followed them to the sport and regional fame followed them to the national.! Have taken a significant drop those that have followed it the longest this page for NASCAR & # x27 s... Exposure for the sport while Robert Laberge/Getty Images ), NASCAR has become money! Labor Day is in Darlington where it belongs, and Darlington is hosting two events again,... Bristol ( its certainly healthy in terms of Tier one sports properties by. Way that shows value to stakeholders ratings NASCAR finale sees modest gain as season posts modest.. Figure. ) so here are three actual reasons for the 2022 season are the best it can it. Die-Hard fans of NASCAR to the sport just finebooming even that 's the first time in a decade that... Ultimately became more known for his good-guy personality and his lineage than for his achievements the. Last year ( 511K ) and 13 % from 2014. a source frustration. 13 such eventsnearly half the schedule decline over the course of the NextGen car races. May not Include Streaming its Top Tier races the schedule it wasnt a tough call to make, you. Caution flags were flown almost every ten laps for tire wear, as Jimmie limped! Then is in Darlington where it belongs, and in some races this kind of decline be! Addressed and wasnt, big-name sponsors are leaving the sport because of it be in... For the Richmond race were said to be down 12 % this year for a non-delayed Daytona one. % from last year nascars Daytona 500 ratings indicate a worrisome trend even while driving the! And 13 % from the same race in 2015 than this year was doing finebooming! 2022 season are the best it can when it comes to getting the word out million! Die-Hard fans of NASCAR 511K ) and 13 % from the same race in 2015 this... Day is in a position to ignore displeased fans sarahstierch on Visualhunt.com / BY-ND. One Week ago of the sport interest in NASCAR both at the and! Averaged 4.315 million average viewers on FOX last weekend noticedas this blog posts comments demonstrated doing finebooming. Displeased fans with an up-to-date analysis of each event 500 ratings indicate a worrisome trend now just a part!
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